Modern Dental Privacy Policy

Modern Dental (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us online, by phone, or in our office. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.themoderndental.com (the “Site”) or engage our services.

1. Information We Collect

Personal Identifiers
Examples: name, mailing address, email, phone number, date of birth
How we collect: web forms, patient intake forms, phone calls

Health Information
Examples: medical history, treatment notes, x-rays, insurance details (protected under HIPAA)
How we collect: in-office visits, secure patient portal

Payment Data
Examples: card details, billing address, insurance member ID
How we collect: encrypted payment processor or insurance submission

Usage Data
Examples: IP address, browser type, pages visited, time spent
How we collect: cookies, analytics scripts

2. How We Use Your Information

  • Provide dental services – schedule appointments, diagnose, treat, and bill
  • Improve our practice – analyze site traffic, enhance user experience
  • Marketing (with consent) – send newsletters, promotions, or surveys
  • Text messaging (with consent) – send appointment reminders and customer care messages
  • Legal & safety – comply with HIPAA, state, and federal regulations, or protect against fraud

3. HIPAA Compliance

All personal health information (PHI) is handled in accordance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA). We implement administrative, physical, and technical safeguards—including encrypted storage, role-based access, and regular staff training.

4. Cookies & Tracking

We use first-party and third-party cookies to remember preferences and gather analytics. You can disable cookies in your browser, but some Site features may not function properly.

5. Information Sharing

Service Providers
Purpose: cloud hosting, payment processing, analytics
Safeguards: bound by confidentiality agreements

Insurance Companies
Purpose: claims processing
Safeguards: HIPAA-compliant data transfer

Legal Authorities
Purpose: court orders or legal obligations
Safeguards: minimum data disclosure

Text Messaging (SMS) Consent
No mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes. Mobile phone numbers collected for SMS purposes are used solely to deliver the messages described in Section 6 and are not sold, rented, or shared with third parties for their own marketing.

We never sell your personal information.

6. SMS / Text Messaging

Modern Dental offers text messaging (SMS) to patients who opt in. This section explains how our texting program works.

Consent. By providing your mobile number and checking the text messaging consent box on our website form, or by providing consent verbally or in writing at our office, you agree to receive SMS text messages from Modern Dental. Consent is not a condition of purchase or of receiving dental care.

Types of messages. Appointment reminders and confirmations, scheduling updates, treatment follow-up, billing and account notifications, and general customer care conversations.

Message frequency. Message frequency varies. Message and data rates may apply.

Opting out. You may cancel at any time by replying STOP to any message. After you reply STOP, we will send one confirmation message and no further texts unless you opt in again. For assistance, reply HELP or call us at (205) 618-1000.

Carrier disclaimer. Carriers are not liable for delayed or undelivered messages.

Questions. Contact us at office@themoderndental.com or (205) 618-1000.

7. Data Security & Retention

Data is encrypted in transit (TLS) and at rest. We retain records only as long as necessary for patient care, legal obligations, or internal analysis, then securely destroy or anonymize them.

8. Your Choices & Rights

  • Access & correction – request copies or updates to your data
  • Marketing opt-out – unsubscribe from emails at any time via the link in our emails, or reply STOP to any text message to stop SMS
  • Cookie control – adjust browser settings or use opt-out tools

9. Children's Privacy

Our Site is not directed to children under 13. We do not knowingly collect personal data from children online.

10. Changes to This Policy

We may update this Policy periodically. Material changes will be highlighted on this page or communicated via email.

11. Contact Us

Questions? Contact office@themoderndental.com

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